Re-Inventing how wine is enjoyed
Timeline: 8 weeks
Instructor: Tom McNulty
Tools: Illustrator, Photoshop, Sketch, Dimensions
The goal of this project was to re-design a wine label of choice. I ended up choosing Usual Wines
The target audience I wanted to focus in on are people in their 20's to 30's who would want to sip wine casually with a trendy approach.
I reworked their packaging for their Chardonnay & Cabernet Sauvignon as well as boxed wine.