Usual Wine is a winery with a cult social media following based in the Bay Area. They sell their single-served exclusively online & I would extend their products brick & mortar locations. The target audience reaches she/her, & she/they feminine audiences within their 20's-30's.
Looking into the casual single-served wine labels, my design offsets from the current market as the majority uses glass bottles, to glass cups, & cans. I chose to go with a gusset pouch for the product to be light, re-sealable, & damage free. Here's a toast to our nomadic drinkers.
Year: Fall 2020
Course: Package Design 3
Instructor: Thomas McNulty
Categories: Packaging, Branding
Package & Color Studies