Usual Wine
Re-Branding

Re-Inventing how wine is enjoyed

Timeline: 8 weeks

Instructor: Tom McNulty

Tools: Illustrator, Photoshop, Sketch, Dimensions

Solo Project

Project Brief

The goal of this project was to re-design a wine label of choice. I ended up choosing Usual Wines

The target audience I wanted to focus in on are people in their 20's to 30's who would want to sip wine casually with a trendy approach. 

Project Overview

I reworked their packaging for their Chardonnay & Cabernet Sauvignon as well as boxed wine.