Usual Wine

The goal of this project was to re-design Usual Wine, a winery with a cult like following through social media to sell in a brick & mortar location. The target audience I wanted to focus in on are people in their 20's to 30's who would want to sip wine casually with a trendy approach. 

As a woman I am always concerned in how I have to attend my drink or keep it covered at all times. With a pouched wine, myself & countless other women wouldn't have to worry about our drinks being messed with.