The objective of this project was to educate the youth on social media addiction & its effects. Deliverables include posters, web interfaces, and physical goods. This campaign should be engaging & thought-provoking for high school kids.
On the surface, social media addiction can be perceived not as serious for teenagers and adolescents. Instead of telling them 'what to do or deciding for them, it would be beneficial to share data and have them decide on what to do with it. The overall design choice was made to be engaging, interactive, and informational without being too preachy.