Basil Hayden is a light, inviting Kentucky Straight Bourbon Whiskey created in 1992 by 6th-generation Jim Beam Master Distiller, Frederick “Booker” Noe. Their versatile flavors make it easy to enjoy neat, on the rocks, or in cocktails. 

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Working with a team of designers, we developed a tasting experience on wheels that would travel to 10 cities across the United States. The tour would bring traction to the newly appointed co-partnership of Basil Hayden and Michelin Guide serving drinks and premium bites. 

For the overall dining experience, we wanted something sophisticated but still approachable. My responsibility was to create signage, posters, menus, and other decorative design pieces throughout the pop-up.