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OBJECTIVE

Urban Decay is a reputable makeup company known across the beauty industry. All their products have vegan ingredients, are cruelty-free tested, and are simply badass. This year Urban Decay wanted to create a launch party dedicated to their new lipstick line: The Vice Bond. Their various bold shades are transfer-proof - making a night out easy. 

Under Gradient; a design agency that focuses on event design contracted me to help work on this event. I was paired with Art Directors, event curators, interior designers, and team leaders to get this project going. 

APPROACH

When coming up with the concept for the Lipbond Underground, we wanted it to be a playful environment full of vibrance and grit. It was a club experience where people could try out lipstick, drink cocktails, munch on snacks, dance, play games, get that selfie shot, and mingle with other beauty enthusiasts. 

KEY WORDS

Bold
Vibrant
Sexy

 Making
             Your Mark

 Project 
            Bond Underground 

        →  Client
    Urban Decay  

 → Timeline
                   12 weeks

 

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PHOTOGRAPHY PROVIDED BY
ASH EDMONDS - BADASH PHOTOGRAPHY