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OBJECTIVE

The Korean word ‘Bansang’ refers to the style of table setting for the kings and nobles of the Joseon, a Korean dynastic kingdom that prospered for more than five centuries. At Bansang, Ethan Min and Jin Lim wish to serve guests with the same care and sincerity as the chefs did for their royalty in those times past.



Korean fare is built around enjoying various distinctive types of dishes simultaneously rather than in separate courses, as this allows every person to experience continuously changing flavor combinations unique to Korean culture. Guests can expect a modern, creative perspective on this traditional style of Korean cuisine.

APPROACH

The Joseon Dynasty was a time of greatness. It was the height of classical Korean culture, trade, literature, and science and technology. The success was reflected in how people of that time would dine together lavishly. Ethan and Jin wanted a logo that would reflect those times with a modern and innovative perspective.
 

The Bansang logo was designed to reflect the various intricate dishes placed on the table. Overlapping elements represented movement and connectivity when you would pass plates to whomever you dined with. 

KEY WORDS

Contemporary
Innovative
Appetizing 

 Manifesting                    Appitite

 Project 
            Bansang               

   →  Clients 
Ethan Min &
                       Jin Lim  

 → Timeline
                   8 weeks

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PHOTOGRAPHY PROVIDED BY
PORK BELLY STUDIO - ALBERT LAW