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OBJECTIVE
La Roche-Posay is a skincare company backed by 90,000 dermatologists worldwide to help target sensitive, aging, acne-prone, and dry skin needs. They partner in tandem with dermatologists to develop safe and effective products to be used by all.
I worked with a team of designers to develop the Positivity Lab pop-up in SoHo, NYC. Visitors had the opportunity to explore the space, learn about their skin, enjoy product education, complimentary drinks, meditation lounges, receive doodles, and sample products from their effaclar line.
APPROACH
For the pop-up experience, we aimed for a clinical yet fun ambiance. My responsibility was to visually implement this approach through signage, decorative elements, and copy
KEY WORDS
Clinical
Fun
Communal