The objective was to create a festival that would take place in San Francisco. The event will be highly publicized all throughout the Bay Area & should captivate people to visit. Deliverables are advertising, brochures, wristbands, merchandise, and other physical deliverables.
Pre-colonial Filipino culture is almost never talked about because of cultural genocide. Documents, jewelry, and other physical possessions were destroyed during the Spaniard occupation. One of the remaining attributes of the past is this rare form of tattoos done with ash & citrus thorns. Filipino tattoos have pictorial meanings inspired by nature. Only the strongest men and women would receive this painful yet striking way of art. This festival pays homage to this almost lost form of art while educating the youth for many years to come.