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 Normalizing                      Marijuana

OBJECTIVE

The objective was to create a store brand with an umbrella of various sub-brands. We were to complete an amount of over a hundred items within the sub-brands. All sub-brands must maintain shelf presence & have many facets.

     → Project           Good Stuff 
 → Course Package         Design 4      Semester            Spring 2021            Instructor      Tom McNulty

APPROACH

We see the problems within the cannabis industry & we challenge the many ways this crop could be used. Thus finding the true cannabis experience. We created four sub-brands under Good Stuff that'll revolutionize the way we will see cannabis.

KEY WORDS

Eccentric 
Innovative
Trustworthy

DESIGN TEAM

→ Gurvinder Kaur
→ Maggie Chen

→ Gwynette Oller
→ Teo Iastrebner

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