We designed a month-long pop-up at the Frédéric Malle store to drive foot traffic and build excitement for the Acne Studios x Frédéric Malle bath and body expansion. To boost consumer reach and product education, we offered fragrance sampling alongside custom, complimentary ice cream crafted from the perfume’s key fragrance notes.

At the front of the boutique, we constructed a custom bathroom installation featuring tiled walls, built-in shelving, and Acne Studios’ signature pink. A fully functional sink allowed visitors to test the products firsthand and experience the fragrance. Synthesizing Frédéric Malle’s French heritage with Acne Studios’ minimalist Swedish aesthetic, the design balanced both brand identities seamlessly. As the lead graphic designer, I ensured complete visual alignment across all touchpoints—authoring spatial signage, designing custom ice cream cups, and advising on materiality and fabrication to maintain brand integrity.

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                3 Months