See's Candies
Re-Branding
Modern Americana in a
chocolate bar
Timeline: 9 weeks
Instructor: Jacques Rossouw
Tools: Illustrator, Photoshop
Materials: Craft paper, gold vinyl, ribbon
Solo Project
Project Overview
A new packaging system seemed fitting given the fact that their packaging hasn’t been updated since the 1920’s. I feel that with my update to the design of the chocolate bar is more relevant to today’s consumers young and old.
Project Brief
The goal of this project was to re-design a chocolatier of choice. I chose to do my project on See's Candies, a company well-known in the states. To this day See’s Candies remains to be one of the most reputable companies after +100 years of service.
