See's Candies
Re-Branding

Modern Americana in a
chocolate bar

Timeline: 9 weeks

Instructor: Jacques Rossouw

Tools: Illustrator, Photoshop

Materials: Craft paper, gold vinyl, ribbon

Solo Project

Project Overview

A new packaging system seemed fitting given the fact that their packaging hasn’t been updated since the 1920’s. I feel that with my update to the design of the chocolate bar is more relevant to today’s consumers young and old.

Project Brief

The goal of this project was to re-design a chocolatier of choice. I chose to do my project on See's Candies, a company well-known in the states. To this day See’s Candies remains to be one of the most reputable companies after +100 years of service.