Modern Americana in a
Timeline: 9 weeks
Instructor: Jacques Rossouw
Tools: Illustrator, Photoshop
Materials: Craft paper, gold vinyl, ribbon
A new packaging system seemed fitting given the fact that their packaging hasn’t been updated since the 1920’s. I feel that with my update to the design of the chocolate bar is more relevant to today’s consumers young and old.
The goal of this project was to re-design a chocolatier of choice. I chose to do my project on See's Candies, a company well-known in the states. To this day See’s Candies remains to be one of the most reputable companies after +100 years of service.